10/01/11 – Collaborating with long-time partner, ad agency TDA_Boulder, the Gasket team was the perfect match for this visually inspiring and uplifting look at network security for client Webroot. Outlining a revolutionary, cloud-based security system that links and protects all computing devices, “City Burst” features a lead character who thankfully takes the fear of Armageddon out of the equation for consumers.
The soft, cute, approachable “Every-Man” character humanizes the issue of network security, taking viewers on a journey through this new and exciting, single-account solution.
Collaborating with TDA, the Gasket team completed creative concepting and storyboarding over a three-week period last summer for this extensive multi-platform campaign, which includes in-store spots at Best Buy, multiple online and promo spots, and a brand mnemonic. Original music and sound design was created by BWN Music.
