12/03/10 - In their continuing partnership, Gasket Studios and AKQA/NY teamed to create character-driven content for the website My-Coach.com/Sleep/ from Tylenol® PM & Simply Sleep®. The site features a customized 6-week program that's designed to teach users how to get the rest their bodies need using personalized training and interactive tools. The content follows the character of "Swoopy" as he learns the causes of his insomnia, how to improve his sleep and wake feeling refreshed.
These are the original 2D designs of Swoopy from AKQA/NY. It was our job to bring him into the 3D world.
We did a number of tests exploring the balance between literally interpreting the storyboards and exploring the piece artistically. The character's bed sheets were simulated using Maya nCloth.
These are the original agency storyboards.
