In the Fall of 2009, agencies Shiny Happy Place and FAME, and client SuperValu teamed up with Gasket to create a unique set of commercials that would air during the Thanksgiving and Christmas holidays. The goal was to create a warm, family-friendly visual environment with movement that would enliven the new SuperValu 'List for Less' logo.
After creative collaboration, we interpreted the design of the original 2D logo into a 3D snow-globe. The snow-globe created a dynamic and interesting visual element that engaged the viewer throughout. Gasket created nearly a hundred versions between both holidays, 11 different SuperValu brands and the Hispanic Market versions we did with agency Acento in Los Angeles.
Here's a side-by-side of the two logo variations to show the transformation from the flat print logo to the dimensional and dynamic 3D snow-globe.
These are the boards we from agency Shiny Happy Place. The look was fairly flat at this stage and we all thought that we could push the dimensionality a bit further.