02/27/09 - Crispin Porter+Bogusky and Gasket team up on the broadcast graphics for the Old Navy viral SuperModelquins "Real Celeb Stories". The viral spot, which launched on YouTube (link below), was part of a massive coordinated campaign launch for TV, direct main, in-store and online on Thursday, February 26, 2009.
The quirky SuperModelquins campaign features mannequins from the Old Navy stores talking about the clothes and their lives, Hollywood soap opera style. The new effort from Crispin Porter+Bogusky seeks to draw young moms back to the clothing store.
You can view this viral as well as other elements of the SuperModelquins Campaign on YouTube.
