This new theatrical logo for River Road Entertainment made its film debut on the critically acclaimed epic "Into the Wild" and its television debut on VH1 with "I’m Going to Tell You a Secret" featuring Madonna. River Road approached Gasket Studios to explore a motion version of its original woodcut-style still logo. Gasket explored may approaches, which can be scene in the "Design Evolution" on the right, but finally chose a quiet, thought-provoking image of a lone car traveling a serpentine river road at dawn.
River Road Entertainment has emerged as one of the leading independent production companies known for financing and developing unconventional films and documentaries that astonish, inspire, reveal and provoke. Breaking new ground as well as box office records with Oscar® winning epic "Brokeback Mountain," the company has produced an impressive slate of films, with more on the way. Films include "Lust, Caution" "Chicago 10," "Fur," and Robert Altman’s final film, "A Prairie Home Companion." Future projects include "The Tree of Life" and "Food, Inc."