Making enticing and successful DVD interactivity can be a challenge, but Carmichael Lynch and Gasket came together to make the new Cayenne SUV from Porsche something that the viewer just wouldn’t be able to ignore. Gasket implemented design graphics for the DVD and movie loops inspired by classic Porsche race car paint schemes. The DVD content pulled out all the stops with a full tour of the new Cayenne from looks, sounds and test drives, a history of Porsche racing with posters and stories from the world over, test drive footage from many of Porsche classic race cars and downloadable images to boot. An intensive and exacting client, Porsche lives up to it devoted customers with all the detail they could want and more.