Best Buy | Microsoft Mobile Mouse

When you think "Back to School," what do you think of? Is it a possessed computer peripheral zipping around your classroom like some rally car in the final laps of a desert race? Well that's what Gasket thought when Best Buy and Microsoft needed a high-energy spot to raise awareness for the new Wireless Mobile Mouse and Windows 7. Gasket tackled the fuel injected spot for the Best Buy HD in-store display network.
 
 

 
With dynamic and engaging camera work and visual effects, we kept the viewer focused on the Mobile Mouse and all it's cool moves.
 
 

 
Original shots from on-location are on the left side, with composited and color-corrected final shots on the right.  That RED camera was a great time-saving tool.
 
 

We love live action shoots because they get us out of our office.  Sweet.

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Best Buy | Microsoft Mobile Mouse

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CREDITS

Client: Best Buy/Microsoft

Agency: Best Buy Yellow Tag
Creative Director: Bill Hewett
Writer/Director: Justin Schaack
DP: Mike Welckle
Producer: Stuart Mager

Design, Visual Effects & Animation: Gasket Studios
Creative Director: Greg Shultz
Technical Director: Justin Greiner
Animators: Elisa Takagi, Nate Dorn, John Zilka
Compositing: Dan Helgemoe, John Egli
Design Intern: Jenna Workman
Associate Producer: Dan Helgemoe
Executive Producer: Tammy Kimbler