Juicing the Orange is a "guidebook through the creative process" written by Fallon Worldwide advertising legends Pat Fallon, Chairman, and Fred Senn, Founding Partner. The companion website by the same name was created to promote the book launch and take you on a creative journey through some of the books themes.
Fallon partnered with Gasket to co-concept, design and animated nearly all the scenes in the sites, while integrating with their web developer. This innovative site combined high end, character style 3D animation with high bandwidth flash programming, which had only just become widely available. JuicingtheOrange.com was a big leap into interactive content for Gasket and garnered widespred accolades. The site is still actively accessed over 2 years after it’s launch.
The site content is a crazy romp through all the ways you can "juice an orange." In addition to the traditional hand juicer, Gasket animations include stabbing it with a pencil, the orange errupting with giant mosquitos and film clips, being devoured by joke teeth and of course being squished by a telephone. Each animation was divided into transitions from the hero orange, to juice gag, to information presentation and back to the orange.