10/12/09 – Best Buy needed a high octane in-store brand spot to promote Insignia’s new Advanced Series TVs.  Gasket Studios and Best Buy created a visual metaphor using Best Buy Racing’s Nascar #19 and Insiginia Advanced Series TVs.  Performance, great components and smart teamwork were the name of the game.

Gasket created a high tech, high gloss, virtual Nascar world to tell the story of Insignia’s affordable, well-designed television technology.  Using real race footage as reference, as well as modeling the actual #19 in its Insignia paint, Gasket created a fast moving, graphically animated spot that exists in the context of a high energy Nascar race; driving on the track, pit stops, pit team work and ultimately the checkered flag.  
 
Insignia is a Best Buy Exclusive brand.  The Insignia line features a wide range of consumer electronics including televisions, DVD players, home theater solutions, audio products and more.
 
 

 
Driver intensity.  Win!
 
 

 
 
 

This is the style frame we developed for Best Buy to show our approach. We felt the night time, black and white background would really pop the #19 Best Buy car in Insignia brand green.
 
 

 

 

 
Using the actual #19 car as a base, we faithfully reproduced it in 3D.  Ultimately we removed many of the sponsor logos in favor of making the key TV component logos pop.
 
 

The driver and crew were important to the spot as part of the "team work" metaphor. But I’m not sure Elliot Sadler really posed for this driver character…

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