UPDATE! 05/08/09 - AKQA wins MI6 Bronze award for "Most Effective Viral Marketing/Promotion" for Hawx Black Box Teaser! Congrats!
03/03/09 - Agency AKQA asked Gasket to create custom smoke simulations for a new interuptive web teaser campaign for the Ubisoft/Tom Clancy game "H.A.W.X." The campaign was a countdown to the launch of their new experience site, where each day pieces of unidentified debris fell onto your browser screen over top of another site. As the launch approached, the debris would smoke a less until it was just a smolder on the last day.
The "black box" was the primary interuptive piece of debris. In addition to the smoke being organic and fluid, it also had to loop and contain transparency in a flash development environment.
Additional smoking debris. The debris fell across several different sites.
This is a breakdown of the orginal black box designed by AKQA, the animated smoke created by Gasket, and then the final composite was done by AKQA in flash.