Crispin Porter + Bogusky teamed with Gasket Studios to concept an intro animation for Coke Zero’s Fantasy Football website that would provide that necessary "oomph" to the already high-energy site. CP+ B referenced big NFL broadcast sports opens like Monday Night Football and the Superbowl. The top needed excess and bling for those fantasy footbal fanatics. Gasket suggested that the Coke Zero can house a stadium on top that would come alive with jet fly-overs, helicopter drops and of course, explosions. The end title is surrounded by linked rollover animations that activate the various areas of the site.
This is the rough concept storyboard eventually became the finished intro.