10/15/11 – New client Space150 teamed with Gasket Studios to create a series of landing page and mobile content spots for Buffalo Wild Wings restaurants. The spots rally true NFL fans to come to the BWW for everything football. Space150 concepted "Fan Pin" and "Fight for Fandom" as pure 2D motion graphics, then Gasket kicked it up a notch with 3D.
The goal was to give the "pins" personality through dexterity, letting them perform crazy actions like shooting bow & arrows, and toasting pints of beer. Using 3D animation techniques, Gasket gave the pins a "foam finger" look to fit the sports theme. The mixing of dimensional characters in a graphical setting created a very unique series of spots that popped off the screen.
