Best Buy’s creative communications shop Yellow Tag – in collaboration with Best Buy Advertising – teamed with Gasket Studios to create animated title and brand package for the company’s annual marketing/advertising/pr showcase reel.
The Reel is a powerful, multi-purpose tool used to excite potential partners about working with the world-class retailer. The title sequence offers a through-line of momentum and vitality presented in an animated journey through various sections of the reel.
"The creative team wanted to do something fun and refreshing – a world created by Best Buy that sparked spontaneous growth," says Gasket Studios Creative Director Greg Shultz. "From there we built on each other’s ideas until this entire realm unfolded. Working hand-in-hand with the agency creative team, we worked intensely to deliver something powerful that reflected the Best Buy style, with a clean, contemporary aesthetic that would energize the viewer."
Beginning with a blue shirted Best Buy man as a modern day Johnny Appleseed, the Best Buy presentation is a journey into a wondrous blue and yellow world where images morph and grow, butterflies flutter, and whales and deer frolic. From soaring in the open sky to delving underwater, the viewer roams while taking in the Best Buy landscape.
"Gasket embraced the concept and then just let their ideas explode, creating a different world in a totally collaborative way," says Yellow Tag Group CD Chris Barry. "They demonstrated flexibility and an unwavering enthusiasm for the project, all the while managing it with constant momentum. Real collaboration is when each person involved makes a contribution that betters a project, and Gasket’s Creative Director Greg Shultz is the kind of person who believes everything is possible…and delivers."
Creative wall with concept boards and style reference in production.
Early boards for the "Unleash The Power" title segment.
"Johnny Appleseed" intro boards, spreading the iconic Best Buy "yellow tag."