Be the Match is the new public name of the National Marrow Donor Program that matches prospective doners with patients. They are the largest registry of it’s kind in the world facilitating more than 4000 marrow and cord blood transplants per year.
A new broadcast commercial, conceived by ad agency Preston Kelly, follows the journey of a young girl who searches a cityscape for her match. The spot ends with a moment of hope when her potential match is found. Creative Director Greg Shultz from Gasket Studios working with PK art director Melissa Johnson created a subtle, twinkling graphic star and end logo animation.