06/23/10 – How do you say "Green" in the glossy, high tech environment of a Best Buy store? By keeping it simple. So simple in fact, that even a kid can do it. For their new Green Gift Card (recycled, of course), Gasket concepted a fun claymation-style spot, complete with squishing, stretching and popping clay logos, icons and bunnies. Yes, bunnies. The result? A smart, simple and fun approach that grabs your attention and makes high tech, green.

We originally planned to film more than half of the spot with real clay. However, the big globe pullout turned out so nice in 3D, that we decided to do most everything in 3D. Capturing the subtlety of finger prints and random cracks on the clay was key making it look authentic. The hero of our spot, the bunny, wasn't even in the approved boards, but we decided that a little humor would help this piece create more interest and a joy to watch. We rendered on '3's (each frame holds for 3 frames) to complete the stop motion, claymation feel. We kept the spot simple and clean to complement the real Best Buy Green Gift Card. We all had great fun creating this spot, and we think it shows!
   

 
Early boards from the concepting phase with Best Buy Yellow Tag in house production group.

Style frames from the design phase.

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