12/01/11 – In the fun and heart-warming holiday installment of the hugely successful “Gift Card Tales” campaign for long-time collaborator Best Buy, the Gasket team focused on the uber-popular, “Cast Away” character, “Shaggy.” Expanding their creative storytelling from what had been 30-second spots to 60-seconds gave Gasket an extended palette for Shaggy and his holiday conundrum. Santa whisks Shaggy away from his deserted island to choose gift cards for his myriad of cast-away friends around the globe, thankfully completing all his holiday shopping either in-store or online. When Shaggy forgets Mom until the very last-minute, the E-Gift Card solution saves the day, Christmas Day that is!
"Gasket's illustration, design and animation teams brought our creative to life in epic fashion in this blowout :60 extravaganza for Best Buy's US In-Store Media Network," notes Best Buy Creative Director Bill Hewett. "Every step along the way we collaborated and refined this piece to its glorious finish, with Gasket delivering countless lucky strike extras. They care about their work, and put hard muscle and time into bring it to life. This work will stand on its own with it's unique charm, vibrant color and action."
Not only was the screen time extended for this ever-green Holiday spot, but also the number of characters. Utilizing a cartoon-inspired, 2D-style approach for Shaggy, Gasket created five new characters: Santa, Mom, the Crab, and a host of international buddies for the ship-wrecked hero. The fast-paced story relies on a tight editorial sequence with a series of jump-cuts and 3D-renderings of the 2D-style.
A seamless collaboration between the Gasket artists and the internal Best Buy team included extensive creative concepting and storyboarding, and finding just that creative element which would raise the bar for Shaggy and his kooky brand of fun.
