A multiplatform animated package for A.G. Edwards with the financial services company’s signature egg as the visual centerpiece, the campaign is the continuation of A.G. Edwards’ highly visible advertising approach that uses the universally understood “nest egg” imagery along with the company’s motto “fully invested in our clients.” The spots and web ads were seen via national media including CNN, CNBC, Forbes, Money and The Wall Street Journal.
For this project, the television portion of the campaign blossomed into a web and TV package fostered by strong collaboration between agency teams from Carmichael Lynch and GASKET.
“It was really rewarding working with both the interactive team and broadcast creatives to produce connected work that was specifically tailored for various platforms,” says GASKET STUDIOS founder Greg Shultz. “Very often interactive is treated separately or as a revision of television work but this was approached with all interests — both technical and creative – simultaneously. This was a great opportunity to bring everyone’s concepts to life and wow the client together.”
“As a producer, they made it easy for me,” says Carmichael Lynch Producer Brynn Hausmann. “It truly was an integrated effort. Greg’s team was very proactive and turned some great work around for us in a really short timeframe.”
To develop both “Puzzle” and “Timer” for web and broadcast, GASKET lived, breathed and ate the egg, including studying the volume, mass and subtle texture of blown out eggs (think Easter decorations) and a special photo shoot with the A.G. Edwards icon that graced the GASKET studio with a special client appearance. For “Puzzle,” GASKET sought inspiration for the look and feel of the individual pieces from classic wooden 3D puzzles and animated them so that they would snap together as though guided by an invisible hand. The web assets were provided as a toolkit of elements, which were ultimately translated into the final banners by GASKET under the direction of the agency web team.
Frames from the "Puzzle" spot.
Frames from the banner ad that was made from the "Puzzle" spot.
The "Timer" spot. Simple, but effective.
Web banner of the "Timer."
The AG Edwards Nest Egg is featured here in deep consultation with Team Gasket. This appeared in a profile on Gasket for China CGMagazine based in Hong Kong.